I began my career as a copywriter in Tel Aviv, and since then, my journey has taken me from Hamburg to London—culminating in my current role as a Head of Sponsorship and Sr. Creative Director at Amazon’s Brand Innovation Lab.

 

Over the years, I’ve led creative work for a wide range of international brands, including American Express, Mastercard, VW, Colgate, Mercedes-Benz, Hyundai, BMW, Ford, O2, Vodafone, Nestlé, and more.

 

My work has been recognized by the industry's most prestigious award shows, such as Cannes Lions, Clio Awards, London International Awards (LIA), Eurobest, New York Festivals, D&AD, ADC, ANDYs, and The One Show.

 

In 2012, I was named one of Israel’s “40 Under 40” by The Marker, the country’s leading business publication, highlighting the most promising talents across industries.

 

My areas of expertise span creative leadership, strategy, copywriting, digital innovation, social media, technology, and mobile, with a passion for everything at the intersection of creativity, business and technology.